Мarketing solutions
Email Marketing
Looking for a strategic partner who can create email campaigns that actually deliver results? Our expert email marketing team at HARMN will help your business connect with customers and drive measurable growth through targeted, engaging campaigns.
ROI-Driven Email Marketing Campaigns
Our relationship with you relies on getting results, and email marketing success is measured in ROI. Each and every day, our primary focus is building ROI by analyzing campaign data and creating emails that convert. This includes:
- Audience segmentation and targeting
- Custom email template design
- Compelling subject line creation
- Email content optimization
- Automated workflow development
- Engagement and conversion tracking
HARMN
How our email marketing service can help grow your revenue
Combining strategic email campaigns with conversion rate optimization (CRO)
The secret to a successful email marketing campaign is much more than just sending messages to your subscribers. Other email marketing agencies would just blast generic emails to your list and leave it there. These campaigns are not performing up to their optimal level.
The secret to achieving optimal email marketing results lies in the ability to get as many people as possible to take action after they open your email. For example, your current email campaigns might be getting a 2% conversion rate. That means out of 100 people that open your email, only 2 people click through to your website or make a purchase.
Expert Email Marketing Specialists
Work with a team of experienced email marketing specialists who have a minimum of 2 years experience managing various email campaigns across industries. We help you create the perfect combination of strategy and implementation to ensure we achieve your revenue and engagement goals.
what you get
What is included in our email marketing services?
When you partner with HARMN, you’ll gain access to our full range of email marketing services. These services are designed to optimize every facet of your email campaigns, including:
Audit Services
Re-engagement Services
Segmentation Services
Sequence Services
Audit Services
Email Campaign Audit Services
OOne of the first things we’ll do for your business is provide you with a full email marketing audit. In the audit, we’ll evaluate every significant element of your existing email campaigns and compile a report of what’s working and what isn’t. The report will break down aspects like open rates, click-through rates, and conversion metrics to determine what you could improve. In addition, we’ll offer recommendations on how to enhance performance. In fact, if your business has over four employees and sends more than 1,000 emails per month, you qualify for a free email marketing audit! Just get in touch with us to get started.
Re-engagement Services
Subscriber
Re-engagement Services
At HARMN, we specialize in helping you harness the full potential of re-engagement campaigns for inactive subscribers. We gain the ability to track subscriber behavior across specific email campaigns and deliver targeted content to those users who haven’t engaged recently. Our team is dedicated to assisting you in setting up the necessary tracking mechanisms and creating captivating re-engagement emails that effectively recapture the attention and interest of your target audience.
Segmentation Services
Customer
Segmentation Services
HARMN is here to provide you with comprehensive support in harnessing the potential of customer segmentation, ensuring that your email campaigns are optimized for maximum impact. Our team of experts will assist you in identifying the ideal customer segments for your business and seamlessly integrate them into your email strategy. Using this information, we will help set up targeted campaigns that precisely align with your objectives, reaching the right people with the right message and maximizing the efficiency of your email marketing efforts.
Sequence Services
Automated Email
Sequence Services
While one-off email campaigns certainly have their place, it’s important to recognize that there are various other approaches to effectively engage with your target audience. Email automation sequences, in particular, offer compelling options that shouldn’t be overlooked. With the ability to guide subscribers through a personalized journey based on their actions, these automated sequences present a fantastic opportunity to nurture leads and convert prospects into customers.
Creating Success
What makes our paid search management services so effective?
Match subscriber intent at every touchpoint
Collecting email addresses will only get you so far. We understand how to match the intent of your subscribers with email content, CTAs, and landing pages that turn opens into ROI.
Experienced email marketing management
How do you know what works if you've never gotten results before? Our email marketing specialists have years of experience managing successful campaigns in a variety of industries. And we have the happy clients to back it up.
Email Marketing Certified
Working with a certified email marketing agency gives you a leg up. Not only are we certified in all aspects of email marketing best practices, but we also stay current with industry standards and advanced techniques. Your campaigns benefit directly from this exclusive expertise.
“HARMN’s email marketing service is light years ahead of the competition because of their intelligent, specialized and courteous account managers.”
Director of Marketing
The proof is in the numbers
Why paid search Ads can bring in the numbers
42%
of growth rate in brand recognition for businesses that implement strategic email marketing campaigns
150%
return on investment is the average ROI for email marketing, making it one of the most cost-effective digital marketing channels
60%
of email subscribers are more likely to make a purchase after receiving targeted email content, resulting in higher-quality leads
FAQ
FAQs about email marketing
Looking to learn more about email marketing for your business? Browse our FAQs:
Email marketing is a digital strategy that involves sending targeted messages to a group of subscribers who have opted to receive communication from your business. Your business should use email marketing because it offers one of the highest ROIs in digital marketing (approximately 4200%), allows for direct communication with interested customers, drives website traffic, increases sales, and builds lasting relationships with your audience through personalized content.
The optimal frequency depends on your specific audience and industry. Most businesses find success with 1-4 emails per month. The key is consistency rather than overwhelming your audience. At HARMN, we analyze your subscriber engagement metrics to determine the ideal frequency for your specific audience, ensuring maximum engagement without causing subscriber fatigue.
Key email marketing metrics include open rate (percentage of recipients who open your email), click-through rate (percentage who click on links), conversion rate (percentage who complete a desired action), bounce rate (percentage of undeliverable emails), list growth rate, and overall ROI. At HARMN, we provide comprehensive reporting on these metrics with actionable insights to continuously improve campaign performance.
Ethical list-building strategies include: offering valuable lead magnets (ebooks, guides, tools), creating optimized sign-up forms on your website, adding subscription options during checkout, promoting list benefits on social media, hosting webinars or events that require registration, and implementing referral programs. HARMN helps design and implement these strategies while ensuring full compliance with email marketing regulations.
Effective subject lines are concise (30-50 characters), create urgency or curiosity, personalize when possible, avoid spam trigger words, and clearly communicate value. Our HARMN email specialists craft subject lines using proven formulas that increase open rates while maintaining brand consistency. We A/B test subject lines to continuously improve performance.
Broadcast emails are one-time messages sent to multiple recipients simultaneously (like newsletters or announcements). Automated emails are triggered by specific subscriber actions or timeframes (welcome sequences, abandoned cart reminders, birthday messages). HARMN develops comprehensive strategies using both types to maximize engagement throughout the customer journey.
Yes, segmentation is crucial for email marketing success. Dividing your list based on demographics, purchase history, engagement level, or interests allows you to send more relevant content, resulting in higher open rates (up to 14% improvement) and conversion rates (up to 10% improvement). HARMN creates custom segmentation strategies tailored to your specific business goals and audience.
Email marketing works best as part of an integrated strategy. It can complement your website (driving traffic to key pages), content marketing (distributing your latest content), social media (promoting channels and repurposing content), and sales processes (nurturing leads). HARMN specializes in creating cohesive marketing ecosystems where email supports and enhances your other channels.
Our comprehensive email marketing service includes strategy development, audience segmentation, template design, copywriting, campaign setup and deployment, automation sequence creation, A/B testing, performance analysis, and ongoing optimization. We handle both the technical aspects and creative elements to deliver campaigns that engage your audience and drive measurable business results.
